Nowadays you can find a wide range of totally free SEO tools available on the web. And this overview of the most popular free SEO tools is going to help you pick up the ones that can make your website popularity soar.

Google AdWords Keyword Tool

Keywords lay the foundation stone of every SEO campaign. Hence keywords unearthing and faceting is the initial step on the way to Google’s top. Of course you may put on your thinking cap and make up the list of keywords on your own. But that is like a shot in the dark since your ideas may significantly differ from the terms people really enter in Google.

Here, Google AdWords Keyword Tool comes in handy. Despite the fact that this tool is originally aimed to assist Google AdWords advertisers, you can use that for keyword research too. Google AdWords Keyword Tool helps you find out which keywords to target, shows the competition for the selected keywords, lets you see estimated traffic volumes and provides the list of suggestions on popular keywords. Google AdWords Keyword Tool has a users-friendly interface and moreover it’s totally free. You can use some other paid alternative tools like Wordtracker or Keyword Discovery that may be effective as well, but Google AdWords Keyword Tool is the ultimate leader among free keyword research tools.

XML Sitemaps Generators

To make sure all your pages get crawled and indexed you should set sitemaps for your website. They are like ready-to-crawl webs for Google spiders that enable them to quickly find out what pages are in place and which ones have been recently updated. Sitemaps can also be beneficial for human visitors since they organize the whole structure of website’s content and make website navigation a lot easier. The XML Sitemap Generator lets you make up XML, ROR sitemaps that can be submitted to Google, Yahoo! and lots of other search engines. This SEO tool also lets you generate HTML sitemaps that improve website navigation for humans and make your site visitors-friendly.

SEO Book’s Rank Checker

To check whether your optimization campaign is blowing hot or cold you need a good rank checking tool to measure the fluctuations of your website’s rankings. SEO Book’s Rank Checker can be of great help in that. It’s a Firefox plug-in that lets you run checking ranks in Big Three: Google, Yahoo! and Bing and easily export the collected data. All you have to do is enter you website’s URL and the keywords you want to check your positions for. That’s it and in some seconds SEO Book’s Rank Checker provides you with the results on your rankings. It’s fast, easy-in-use and free.

Backlinks Watch

Links are like the ace of trumps in Google popularity game. The point is that the more quality links are on your backlink profile the higher your website ranks. That’s why a good SEO tool for link research and analysis is a must-have in your arsenal. Backlink Watch is an online backlink checker that helps you not only see what sites have links to your page, but also gives you some data for SEO analysis, such as the title of the linking page, the anchor text of the link, it says whether the link has dofollow or nofollow tag, etc. The only drawback of this tool is that it gives you only 1,000 backlinks per a website, regardless of the actual number of backlinks a website has.

Compete

Compete[dot]com provides a large pool of analytical data to fish from. It’s an on-line tool for monitoring and analysis of online competition that provides two categories of services: free Site Analytics and subscription based paid Search Analytics that lets you take advantage of some additional features. Compete an out-and-outer SEO tool that lets you see traffic and engagement metrics for a specified website and find the sites for affiliating and link building purposes. Compete is also a great keyword analyzer, since it lets you run the analysis of your on-line competitors’ keywords. Some other features to mention are subdomain analysis, export to CSV, tagging etc.

SEO PowerSuite.

SEO PowerSuite is all-in-one SEO toolkit that lets you cover all aspects of website optimization. It consists of four SEO tools to nail all SEO tasks. WebSite Auditor is a great leg-up for creating smashing content for your website. It analyzes you top 10 online competitors and works out a surefire plan based on the best optimization practices in your niche. Rank Tracker is a great at your website positions monitoring and generating the most click-productive words. SEO SpyGlass is powercharged SEO software for backlink checking and analysis. This is the only SEO tool that lets you discover up to 50,000 backlinks per a website and generate reports with ready-to-use website optimization strategy. And the last and the most advanced in this row is LinkAssistant. It is a feature-rich powerhouse SEO tool for link building and management that shoulders the main aspects of offpage optimization.

Free versions of these four tools let you tackle the main optimization challenges. You can also buy an extended version of SEO PowerSuite with advanced features to make your optimization campaign complete.

Summing things up we can conclude that there are lots of SEO tools that will never burn a hole in your pocket and let you effectively run your website optimization campaign with minimum of costs and efforts.

-By: Brian W Payne

You can find more information on the best free SEO tools and SEO software that turn your SEO into child’s play.

Reselling the search engine optimization solutions or packages of SEO firms is really a rare occupation. Reselling resembles becoming a sales agent for a telephone company, calling people and asking them if they’ll be interested in your products. SEO services reselling is a bit different though. For one it is more lucrative in comparison to selling phone services as an agent. Another thing could be that the SEO field is really a specialized area. If you are planning to resell someone else’s services, you better know a few things regarding web optimization. Fortunately there is a lot of information online regarding SEO that one could read about. Furthermore, the companies providing SEO reseller programs usually provide you with information regarding SEO as well as their services.

An SEO reseller program provides you with the chance to take advantage of the income stream in the SEO industry. The industry is massive and the money flowing through it is enormous. With the web being a key marketing media for corporations, the demand for SEO is extremely large. There exists over abundance in the quantity of firms and individuals who are looking for SEO services and also companies. With this particular abundance of customers, the SEO industry offers plenty of opportunities to make money.

SEO reselling can be an additional income for individuals or companies. For those who have a full-time work, either in the internet sector or elsewhere, you can consider this as part time work. This part-time job is going to be a source of extra revenue. On the same note, companies could also take advantage of SEO reseller programs to boost their company income. Web companies like website design, website hosting and also other types of internet companies can easily utilize this. While internet companies offer their normal services to their clients, they could also offer SEO services. This way, it will be possible to fully make use of the earning potential of your company.

Companies may be built focusing mainly on rebranding and selling SEO services of SEO companies. To completely make use of the SEO reseller program business model, an entire company can be created for the purpose of reselling SEO services. In reselling, you could function as a middle man between a SEO services provider and a customer. Your company could facilitate the transaction between the 2 parties for a commission or fee. A different way to go is to rebrand the services of a single or numerous SEO companies and then sell them to your clientele at your own price tag and in your company name. The benefit of the latter is you can build your credibility as the main SEO provider and while doing so control the pricing for the services. Having control of the prices provides a huge opportunity in marking up the initial price and generating a considerable revenue.

A SEO reseller program may be used by anybody to make money in the SEO market. Every search engine optimization company providing reseller programs have varying benefits and features. Everyone and every company ought to recognize and consider the gains that this programs offers.

-By: Judy Cruz V Swank

rvA professional SEO consultant, social media marketer and blogger with several years in online marketing and over 3 years particularly in search engine optimization. To get more information about the topic, click on the following link: SEO Reseller Program

There are many expert SEO firms in India when it comes to SEO outsourcing services. Some SEO Companies strictly use White Hat tactics to optimize its client’s website in order to achieve higher rankings. Some SEO firms use Black Hat techniques to gain quicker results. But such techniques run the risk of having the sites banned from search engines forever. In general few SEO Marketing firms in India provide comprehensive SEO services to its client’s right from Review and Analysis of an existing website to optimizing its on-page and off-page components.

Various SEO techniques followed by SEO firms in India are as follows:

Initial Analysis – This is the first technique in any SEO service package that SEO companies take while evaluating an SEO opportunity. This process involves the analysis of the website and main competitors, resulting in the formulation of an SEO action plan which sets the strategy for the search engine optimization campaign.

Keywords Research – It is one of the most important technique at initial stage. Keywords are one of the most important factors in assigning ranks to a website. Adequate effort is directed towards identifying the best set of keywords which drive maximum traffic to the website.

Optimizing Pages – It is one of the other technique in optimization. Creation of new content or modification of the same around the selected keywords with equal emphasis on readability and conversion rates. The expert SEO team at SEO firms ensures that the web pages are optimized with regard to the theme of the website.

Meta Tag Code Optimization – The Meta tags of the site are considered important by the search engines. Optimized Meta tags have positive effects on the ranking potential of website. The expert SEO teams at SEO companies analyze and optimize the Meta keyword, description and title of the websites.

Manual Directory Submissions – The SEO specialists manually submit websites to all major search engines

The in-house SEO is something that your own firm pursues. A group or flocks of people, who work together and share their knowledge to best, optimize the websites. But the team of search engine optimizers only works for the in-house projects and they do not accept any outside projects. The team is specifically designed so that it can meet the internal SEO needs and can sort out internally. The internal SEO team works dedicatedly behind the company’s projects and derive the solution as per needed.

What is Outsource SEO Services?

If you are not sure that your in-house SEO team can actually solve your search engine requirements and can give you the maximum benefits then you should outsource SEO projects rather than harming your business or depending on your in-house SEO team. There are firms that provide search engine optimization services in exchange of some monetary amount. Such firms are specialized in the perspective field and offer their services to the handle the outsourced SEO projects. Different SEO services provider firm offers services at different rates depending on the services and the manual effort.

Why to go for Outsource SEO Services rather than In-house SEO?

Now here comes the main question that will clear the major difference between the outsource SEO and the in-house SEO services. It will also help you to decide whether you should opt for in-house SEO or you should better outsource the SEO projects. There are few reasons, which will definitely help you to take the decision like:

? Firm Deadline:

Well, if you are involving in-house SEO and you are setting a predetermined deadline then, also it might fluctuate because it is your in-house project therefore your needs might change continuously and you will definitely not compromise on it. Thereby you will delay the project and it will not meet the deadline. But while you outsource SEO projects to other firms they will start as per your initial requirements and if in case your requirements are changing and it is possible to reflect the changes into the websites then only they will change or else they will not. Thus, they will definitely meet the deadline and will deliver the projects on time.

? Implementation of Variety of Resources

Organic SEO Practices

The current trend in the SEO industry is organic SEO practices. What is organic SEO practice anyway? Organic SEO practice makes high-quality content as the weapon to beat competition. The high quality content is supplemented by meta-tag and title tag enhancements. Organic SEO service providers should be able to follow the workings of search engine algorithms closely. Researching for appropriate keywords and their distributed usage across the content is the key to success. Organic SEO service providers take step-by-step approach in dealing with your site’s SEO needs. The results, though it takes some time to trickle in, are usually long-lasting and cost-effective.

Things to Consider Before You Sign up

Choosing an organic SEO company from the market place teeming with SEO providers is not easy. You should take every precaution so that your hard-earned money is not wasted. Take care of the following points while evaluating an SEO provider:

? The competition these days demands that your SEO provider should be a vertical expert. This means that the SEO provider should be sufficiently experienced in your industry domain.

? Secondly, the SEO company should practice clean SEO techniques. It should not indulge in gimmicky techniques like black hat SEO that are dubbed illegal by the search engines.

? Apart from focusing on high quality content, an organic SEO marketing company should be knowledgeable about advanced SEO techniques like keyword researching, optimization of internal website links, incorporation of SEO-friendly images etc.

? Your SEO service provider should be able to provide you with the following deliverables – a Website Status Report, and periodic status reports. The first report gives you a comprehensive analysis of your current search engine positioning, what you lack and where your competitors might gain. It also puts forward the SEO plan for your site. The periodic status report is a sort of progress report. It is very important in case of organic SEO campaign where results trickle in stages over a long period of time.

At the end, I will like to reiterate a few things, which should be your take from this article. Firstly, you should subject your website to SEO techniques. Secondly, opt for organic SEO practices. Lastly, evaluate the credentials of shortlisted SEO companies well, before selecting one.

-By: Brock Morrison

Brock Morrison has been involved in e-commerce for over 9 years now. Since the days of being a university student, he was always fascinated by the internet and how search engines are able to aid in navigating billions of websites out there. Now, as veteran and an industry expert in search engine optimization and website marketing, he shares his expertise with the general public through writing articles and providing consultations on all matters internet marketing related. Tap into years of experience, going back to when Google itself was nothing more then an idea of a couple of grad students at Stanford.

Most of the organizations, companies irrespective of their business have their own in-house SEO specialists. And rest either hire a short term SEO or outsource it to a SEO company overseas.

But the scenario is totally different in case of small businesses. Small businesses, 9 out of 10, outsource their SEO requirements. It is simply because of the fact that a small business, often run by an individual himself, can’t afford to do it all by itself even though the proprietor is good in SEO. And if you are into a business that demands a higher ranking of your site on search engines, you gotta outsource your SEO requirements to a third party service provider.

SEO, as I said above, is the most popular area of outsourcing since it is a time consuming and lengthy process. And outsourcing your SEO requirements to a third party service provider is really great when you know how to do it under a tight budget. The tips mentioned below would definitely help you match your budget and the SEO requirements.

1. Have a Blueprint of your requirements: It is true, just like any other plan that you do for your business, you need to plan your SEO outsourcing too. First of all, decide the basic requirements and ask the question WHY i.e. why do you need search engine optimization? After you have a clear picture that you want your site to be in the first page of search engine results, plan the next part of action.

2. Learn the peaks, if possible: Try to have a little knowledge of what a SEO does; I mean what he does to get you more traffic. It will simply give you a good deal that fits best to your budget. At the time when the service provider will be presenting his expertise and plan of execution, you can play the mind game of lowering the rates by showing your knowledge on SEO. Believe me, it works. If you are not easy with the learning or time doesn’t permit you to do so, note down the following terms and ask your SEO service provider in your next conversation, he will be convinced. These are: Meta Keywords, Meta Description, Keyword Density, HTML Tags, Link Exchange, Link Bookmarking, Social Bookmarking, SEO Articles etc.

3. Find out the most affordable and reliable SEO: The two points mentioned above are only the preliminary steps to match your tight budget with your SEO requirements. To get the deal, to get the services you want, you need to find out that specific service provider.

Where to find the service provider: To depend on online advertisements for your SEO service provider is a good option to start your search. Just consider the fact that no one dares to advertise till he has the experience of SEO campaigns. Freelancing sites like elance.com, getafreelancer.com, guru.com etc. are the next stoppage to get your SEO specialist. You can find some good number of SEO service providers in these sites.

How to select the final one: Select a few number of specific SEO service providers from among the different sources available online or offline and ask for their rate quotes. Then compare their pricing and talk to them one by one about your requirements and their respective service rates. After that you can use the feedback, given by their customers, as an appropriate tool to select their expertise, quality and reliability.

4. Deal Money