HTML
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HTML
(HyperText Markup Language) Filename extension .html, .htm
Internet media type text/html
Type code TEXT
Uniform Type Identifier public.html
Developed by World Wide Web Consortium & WHATWG
Type of format Markup language
Extended from SGML
Extended to XHTML
Standard(s) ISO/IEC 15445
W3C HTML 4.01
W3C HTML 5 (draft)
HTML, which stands for HyperText Markup Language,
is the predominant markup language for web pages. It is written in the
form of HTML elements consisting of "tags" surrounded by angle
brackets within the web page content.
It allows images and objects to be embedded and
can be used to create interactive forms. It provides a means to create
structured documents by denoting structural semantics for text such as
headings, paragraphs, lists, links, quotes and other items. It can embed
scripts in languages such as JavaScript which affect the behavior of HTML
webpages.
HTML can also be used to include Cascading Style
Sheets (CSS) to define the appearance and layout of text and other material.
The W3C, maintainer of both HTML and CSS standards, encourages the use
of CSS over explicit presentational markup.[
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As the Internet has grown
into the competitive market that it is today it has become an essential
way of increasing revenue and generating commercial success online. This
commercial success is best achieved through the process of search engine
optimization however the use of SEO should include the latest ethical
techniques, which is known as white hat SEO. This white hat SEO produces
results that last a long time. It is about creating content for users
not search engines. In many ways SEO is similar to web development that
promotes accessibility and it is not just about following guidelines.
As with all things white hat SEO has an opposite, known as black hat SEO.
Black hat SEO attempts to improve rankings in ways that are disapproved
of by search engines. Search engines may penalise sites they discover
using black hat methods, either by reducing their rankings or eliminating
their listings from their databases altogether. Such penalties can be
applied either automatically by the search engines’ algorithms, or by
a manual site review.
Search engine optimization is about more than fixing Meta information
and writing content it’s about research and analysis. You need to know
what a website should display and then apply this to the site to give
it the best possible chance of succeeding within the search engine results.
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