E-commerce

Search engine Optimization, known in short as SEO, is considered to be one of the most cost effective promotional tools in the marketing sector

Electronic commerce

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Electronic commerce

Online goods and services

Streaming media

Electronic books

Software

Retail services

Banking · Food ordering

Online flower delivery · Video rental

Travel

Marketplace services

Trading communities

Auctions · Online wallet

Advertising

Price comparison service

E-procurement

Purchase-to-pay

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Electronic commerce, commonly known as e-commerce
or eCommerce, or e-business consists of the buying and selling of products
or services over electronic systems such as the Internet and other computer
networks. The amount of trade conducted electronically has grown extraordinarily
with widespread Internet usage. The use of commerce is conducted in this
way, spurring and drawing on innovations in electronic funds transfer,
supply chain management, Internet marketing, online transaction processing,
electronic data interchange (EDI), inventory management systems, and automated
data collection systems. Modern electronic commerce typically uses the
World Wide Web at least at some point in the transaction’s lifecycle,
although it can encompass a wider range of technologies such as e-mail
as well.

A large percentage of electronic commerce is conducted
entirely electronically for virtual items such as access to premium content
on a website, but most electronic commerce involves the transportation
of physical items in some way. Online retailers are sometimes known as
e-tailers and online retail is sometimes known as e-tail. Almost all big
retailers have electronic commerce presence on the World Wide Web.

Electronic commerce that is conducted between businesses
is referred to as business-to-business or B2B. B2B can be open to all
interested parties (e.g. commodity exchange) or limited to specific, pre-qualified
participants (private electronic market). Electronic commerce that is
conducted between businesses and consumers, on the other hand, is referred
to as business-to-consumer or B2C. This is the type of electronic commerce
conducted by companies such as Amazon.com. Online shopping is a form of
electronic commerce where the buyer is directly online to the seller’s
computer usually via the internet. There is no intermediary service. The
sale and purchase transaction is completed electronically and interactively
in real-time such as Amazon.com for new books. If an intermediary is present,
then the sale and purchase transaction is called electronic commerce such
as eBay.com.

Electronic commerce is generally considered to
be the sales aspect of e-business. It also consists of the exchange of
data to facilitate the financing and payment aspects of the business transactions.

 

 

• Meta-tagging
• Re-writing your URLs
• Image optimization
• Page Rank sculpting
• Copywriting
• Web usability
• Branding

As the Internet has grown
into the competitive market that it is today it has become an essential
way of increasing revenue and generating commercial success online. This
commercial success is best achieved through the process of search engine
optimization however the use of SEO should include the latest ethical
techniques, which is known as white hat SEO. This white hat SEO produces
results that last a long time. It is about creating content for users
not search engines. In many ways SEO is similar to web development that
promotes accessibility and it is not just about following guidelines.
As with all things white hat SEO has an opposite, known as black hat SEO.
Black hat SEO attempts to improve rankings in ways that are disapproved
of by search engines. Search engines may penalise sites they discover
using black hat methods, either by reducing their rankings or eliminating
their listings from their databases altogether. Such penalties can be
applied either automatically by the search engines’ algorithms, or by
a manual site review.

Search engine optimization is about more than fixing Meta information
and writing content it’s about research and analysis. You need to know
what a website should display and then apply this to the site to give
it the best possible chance of succeeding within the search engine results.

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