Homepage

Search engine Optimization, known in short as SEO, is considered to be one of the most cost effective promotional tools in the marketing sector

Home pageFrom Wikipedia, the free encyclopedia (Redirected from Homepage)Jump to: navigation, searchFor other uses, see Home page (disambiguation).Look up home page in Wiktionary, the free dictionary.

For Wikipedia’s home page, see Main Page.
The home page or homepage is the URL or local file that automatically
loads when a web browser starts or when the browser’s “home”
button is pressed. One can turn this feature off and on, as well as specify
a URL for the page to be loaded.
The term is also used to refer to the front page,
webserver directory index, or main web page of a website of a group, company,
organization, or individual. In some countries, such as Germany, Japan,
and South Korea, and formerly in the United States, the term home page
commonly refers to a complete website (of a company or other organization)
rather than to a single web page. By the late 1990s this usage had died
out in the U.S., replaced by the more comprehensive term web site.
In the same category of home page are now websites
that attempt to be a start page (more accurately a personal web portal).
A start page is a website or page meant to organize links or information
for the user when a web browser starts. Start pages generally consist
of information like news, weather, games, and other web widgets and web
gadgets. Start pages also aggregate information like RSS feeds or collect
and manage web page links. Examples of start pages include iGoogle, Netvibes,and
Pageflakes.

Most home pages for personal or low-recognized
websites start with a welcome and a little information about their site.
However, larger websites designed for browsing; such as stores, free-entertainment
collections, and informational websites; feature special things on the
front page such as “Featured”, “Most Liked”, “Spotlight”,
“Great Deals” and so on.

 

 

• Meta-tagging
• Re-writing your URLs
• Image optimization
• Page Rank sculpting
• Copywriting
• Web usability
• Branding
As the Internet has
grown into the competitive market that it is today it has become an essential
way of increasing revenue and generating commercial success online. This
commercial success is best achieved through the process of search engine
optimization however the use of SEO should include the latest ethical
techniques, which is known as white hat SEO. This white hat SEO produces
results that last a long time. It is about creating content for users
not search engines. In many ways SEO is similar to web development that
promotes accessibility and it is not just about following guidelines.
As with all things white hat SEO has an opposite, known as black hat SEO.
Black hat SEO attempts to improve rankings in ways that are disapproved
of by search engines. Search engines may penalise sites they discover
using black hat methods, either by reducing their rankings or eliminating
their listings from their databases altogether. Such penalties can be
applied either automatically by the search engines’ algorithms, or by
a manual site review. Search engine optimization is about more than fixing
Meta information and writing content it’s about research and analysis.
You need to know what a website should display and then apply this to
the site to give it the best possible chance of succeeding within the
search engine results.
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